IT'S TIME TO REINVENT YOUr GOLF CLUB.
AND CREATE AN UNBEATABLE COMPETITIVE ADVANTAGE
pRE-ORDER NOW - BOOKS SHIP 3/30/21
IT'S TIME TO REINVENT YOUr GOLF CLUB.
AND CREATE AN UNBEATABLE COMPETITIVE ADVANTAGE
To Succeed in The Coming
Years Your Golf Club Must HAVE A
Years Your Golf Club Must HAVE A
CLEAR COMPETITIVE ADVANTAGE
If you are interested in reading this book there is a good chance you are not running Pine Valley, Pebble Beach or St Andrews. There are hundreds of golf course around the world whose, beauty, history, fame and location mean they can go on operating like they have for a hundred years or more without giving much thought to what’s going on in the world around them. They have the desirability, reputation and financial power to ignore it and still be operating successfully a hundred years from now. The vast majority of the golfing world cannot.
The golf business has seen a series of dramatic changes in the last decade. None of them were good for the typical club no matter what segment of the market you happened to be operating in, be it private, daily fee or resort. While some clubs have enjoyed a big COIVD bump, others have seen a drastic loss in income. Whatever your case, the new normal, will not be the old normal. Now is the time to re-invent your club to insure a profitable and sustainable future.
To Succeed in The Coming Years Your Club Must HAVE a
CLEAR COMPETITIVE ADVANTAGE
If you are interested in reading this book there is a good chance you are not running Pine Valley, Pebble Beach or St Andrews. There are hundreds of golf course around the world whose, beauty, history, fame and location mean they can go on operating like they have for a hundred years or more without giving much thought to what’s going on in the world around them. They have the desirability, reputation and financial power to ignore it and still be operating successfully a hundred years from now. The vast majority of the golfing world cannot.
The golf business has seen a series of dramatic changes in the last decade. None of them were good for the typical club no matter what segment of the market you happened to be operating in, be it private, daily fee or resort. While some clubs have enjoyed a big COIVD bump, others have seen a drastic loss in income. Whatever your case, the new normal, will not be the old normal. Now is the time to re-invent your club to insure a profitable and sustainable future.
DISCOVER THE PROCESS FOR GIVING YOUR CLUB AN UNBEATABLE COMPETITIVE ADVANTAGE
No matter where you are located this book provides a logical, proven process you can follow to reinvent and reinvigorate your club. I’ll show you how to cut costs, add value, and focus your resources, in the right places, for maximum results.
DISCOVER THE PROCESS FOR GIVING YOUR CLUB AN UNBEATABLE COMPETITIVE ADVANTAGE
No matter where you are located this book provides a logical, proven process you can follow to reinvent and reinvigorate your club. I’ll show you how to cut costs, add value, and focus your resources, in the right places, for maximum results.
BENEFITS
- Dramatically lower your operating costs
- Significantly reduce your marketing costs
- Make your club the natural choice in your market
- Increase customer satisfaction and retention
- Eliminate underperforming aspects of your business
- A more focused and productive staff
- Capitalize on new trends before anyone else
- Increased profitability
- Enhance your golf club’s sale value
Tools
- How to sell your new plan to the stakeholders
- Entire golf marketing blueprint to follow
- Self-evaluation to discover what will work best for your club
- Self-evaluation to discover what will work best for your club
All of this in 25 easy to read chapters, packed full of real-life examples from around the globe.
BENEFITS
- Dramatically lower your operating costs
- Significantly reduce your marketing costs
- Make your club the natural choice in your market
- Increase customer satisfaction and retention
- Eliminate underperforming aspects of your business
- A more focused and productive staff
- Capitalize on new trends before anyone else
- Increased profitability
- Enhance your club’s sale value
Tools
- How to sell your new plan to the stakeholders
- Entire marketing blueprint to follow
- Self-evaluation to discover what will work best for your club
- Self-evaluation to discover what will work best for your club
All of this in 25 easy to read chapters, packed full of real-life examples from around the globe.
Contents
INTRODUCTION: COVID-19 Golf’s Savior or Silent Assassin?
1. Zero Based Think is Essential to Your Club’s Future Success
2. What is Strategy?
3. The Five Forces of Competition and How They Affect Your Club
4. How Your Marketing Strategy Must Evolve as Market Conditions Change
5. The Monster in the Clubhouse
6. What is Competitive Advantage?
7. 50 Ways to Cut Costs to Gain Competitive Advantage
8. 50 Ways to Add Value to Gain Competitive Advantage
9. Change Your Market to Find an Underserved Market
10. Change Business Structure to Find Competitive Advantage
11. Finding the Underserved Market in Your Market
Contents
EARLY REVIEWS
“This is what’s been missing from every club I have worked at, a clearly defined strategy. This book will help any club manager and their committees define their strategy and direction and give them a competitive advantage over their rivals. A must read for all club managers.” - Jim Callaghan, UK Club Manager
“Incredible insights and ideas on how to totally revamp any club from the inside out without the need of a large capital infusion. Just brilliant!” - John McNair, PGA - President, JC Golf, Operating 18 courses in California
“This is the most valuable book Andrew has every written for club managers, and course owners at just the right time. Now more than ever you need a clear competitive advantage. Andrew shows you exactly how to find it hiding in plain sight at your club!” - James Cronk, Club Manager and Consultant, Canada
“I have followed Andrew’s information for over a decade, and this is his most powerful work ever. The two chapters on cutting costs and adding value alone will be worth a thousand times the investment to most clubs!” - Gareth Jones, Founder at Golf Club Solutions, UK
EARLY REVIEWS
“This is what’s been missing from every club I have worked at, a clearly defined strategy. This book will help any club manager and their committees define their strategy and direction and give them a competitive advantage over their rivals. A must read for all club managers.” - Jim Callaghan, UK Club Manager
“Incredible insights and ideas on how to totally revamp any club from the inside out without the need of a large capital infusion. Just brilliant!” - John McNair, PGA - President, JC Golf, Operating 18 courses in California
“I have followed Andrew’s information for over a decade, and this is his most powerful work ever. The two chapters on cutting costs and adding value alone will be worth a thousand times the investment to most clubs!” - Gareth Jones, Founder at Golf Club Solutions, UK
“This is the most valuable book Andrew has every written for club managers, and course owners at just the right time. Now more than ever you need a clear competitive advantage. Andrew shows you exactly how to find it hiding in plain sight at your club!” - James Cronk, Club Manager and Consultant, Canada
ORDER YOUR COPY NOW
Order now and pay only $24.95 ($5 shipping in the US. $10 shipping international. Sorry, no Australia or Oceania orders at this time due to COVID-19 shipping restrictions.)
pRE-ORDER NOW - BOOKS SHIP 3/30/21
ORDER YOUR COPY NOW
Order now and pay only $24.95 ($5 shipping in the US. $10 shipping international. Sorry, no Australia or Oceania orders at this time due to COVID-19 shipping restrictions.)
about the author, ANDREW WOOD
Born in Oxford, England and growing up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980 to pursue a career as a professional golfer. Unfortunately, lack of talent held him back and he accidentally found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small business owner he decided to focus all his attention on marketing. This focus soon paid off and he increased his income to six figures while still in his twenties. His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units.
After selling out of the karate business in the late 90’s he moved to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise. Legendary quickly built a name for itself in the golf industry with innovative websites, social media, and online campaigns. Over the last decade, Wood has worked with over 1500 golf clubs, resorts and developments, in over twenty countries. His clients include properties inthe USA, Canada, England, Scotland, Ireland, France, Spain, Russia, the Caribbean, and Morocco to name just a few.
Author of over 40 books including; Million Dollar Laptop, Cowboy Wisdom, Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, The Golf Marketing Bible, The Hotel Marketing Bible, Confessions of a Golf Pro and many more. He is considered the world’s leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books.
A pioneer in internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world his ability to generate leads and increase income!
Contact: Andrew Wood, Directly @ 352-266-2099, andrew@legendarymarketing.com.
about the author,
ANDREW WOOD